Privacy Policy

1. Introduction

ID BRANDED LTD ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number)
• Company or organization details
• Project requirements and specifications
• Payment and billing information
• Communication preferences

Usage Information

We automatically collect certain information about your device and how you interact with our website:

• IP address and device identifiers
• Browser type and version
• Pages visited and time spent on our site
• Referring websites and search terms
• Location data (if consented to)

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide and maintain our game development services
• Communication: To respond to inquiries and provide customer support
• Project Management: To manage and deliver development projects
• Marketing: To send newsletters and promotional materials (with consent)
• Legal Compliance: To comply with legal obligations and protect our rights
• Website Improvement: To analyze and improve our website functionality

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in our operations
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: When you have given explicit consent for specific sharing

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection practices
• Secure backup and disaster recovery procedures

6. Your Rights and Choices

Under UK data protection law (GDPR), you have the following rights regarding your personal information:

• Access: Request access to your personal information
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data to another organization
• Restriction: Request limitation of processing your data
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw consent for specific processing activities

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie practices, please see our Cookie Policy.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specific retention periods include:

• Client Data: 7 years after project completion for legal and business purposes
• Marketing Data: Until you unsubscribe or request deletion
• Website Analytics: 26 months for Google Analytics data
• Legal Documents: As required by UK company law

9. International Data Transfers

Your information may be transferred to and processed in countries other than the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the Information Commissioner's Office
• Certification schemes and codes of conduct

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: